Seamless Connection Between Retail Operations and Shooting Range Management Delivers Enhanced Customer Experience and Operational Efficiency

Austin, TX — Defender Point of Sale, a leading provider of advanced point-of-sale technology for firearms retailers and shooting sports businesses, is proud to announce its new integration partnership with Action Target, the industry-leading manufacturer of shooting range solutions.

This powerful integration creates a seamless connection between Defender Point of Sale and Action Target’s range management systems, allowing shooting ranges and firearms retailers to streamline operations while delivering a superior customer experience.

The new integration enables range staff to start, extend, and stop lane rental times directly within the Defender Point of Sale platform. By eliminating the need to switch between systems, businesses can reduce operational complexity and improve efficiency at the point of service.

One of the most innovative features of the integration is the ability to add products and services to a customer’s transaction while they are actively using a shooting lane. Whether purchasing ammunition, targets, eye and ear protection, refreshments, or other range-related items, customers can have purchases automatically added to their checkout. This creates a smoother purchasing experience while helping businesses increase sales opportunities and improve customer convenience.

“At Defender Point of Sale, our mission is to provide firearm retailers and range operators with the most advanced and efficient technology available,” said Jurica Balta, CEO. “Partnering with Action Target allows us to deliver a truly integrated solution that simplifies operations, enhances customer service, and helps businesses maximize revenue.”

Founded in 1986 and headquartered in Provo, Utah, Action Target is a premier American manufacturer that designs, builds, and equips custom shooting ranges. The company provides industry-leading targeting systems, bullet traps, tactical shoot houses, and comprehensive range solutions for law enforcement agencies, military organizations, commercial shooting ranges, and private firearm owners.

Defender Point of Sale has established itself as a state-of-the-art retail management platform specifically designed for firearms retailers and firearms-related businesses. The platform combines powerful sales, inventory, compliance, customer management, and reporting capabilities into a comprehensive solution tailored to the unique needs of the firearms industry.

Together, Defender Point of Sale and Action Target are delivering an integrated ecosystem that brings retail operations and range management into a single, streamlined workflow. The result is faster transactions, improved operational visibility, enhanced customer engagement, and a more connected experience from lane reservation to final checkout.

For shooting range operators seeking to modernize their operations and create a more seamless customer journey, the Defender Point of Sale and Action Target integration represents a significant advancement in range and retail technology.

About Defender Point of Sale

Defender Point of Sale is a state-of-the-art retail management and point-of-sale platform built specifically for firearms retailers, shooting ranges, and firearms-related businesses. The system provides advanced inventory management, customer engagement tools, compliance support, reporting, and operational automation designed for the firearms industry.

About Action Target

Action Target, headquartered in Provo, Utah, is a leading American manufacturer of shooting range equipment and solutions. Since 1986, the company has designed, built, and equipped custom shooting ranges with innovative targeting systems, bullet containment solutions, tactical training facilities, and range technologies serving law enforcement, military, commercial, and private customers worldwide.